ASHOKA®

“The very essence of diamonds is to bring joy into the lives of people.” – William Goldberg

William Goldberg was more than merely dazzled by the original Ashoka diamond. He was inspired by it, creating a cut so unique and distinctive, it was granted its very own patent. Named in honour of one of the most powerful and benevolent rulers the world has ever known, it takes a special piece of rough to become an ASHOKA® diamond. 

William Goldberg was founded over half a century ago, and this family-owned business has flourished into what is today one of the world's most prestigious diamond jewellery houses and purveyor of some of the finest and rarest diamonds the world has ever seen. William’s wife, Lili, son, Saul, daughter, Eve, son-in-law, Barry Berg and grandson Benjamin Goldberg actively run the family business today.

There is only one ASHOKA® diamond. It is exclusive. It is extraordinary. And it cannot be duplicated. The Diamond of Legend.®